Low Budget Marketing Ideas for Small Businesses

Many businesses invest tons of dollars in their marketing; some of them achieve their goals while others fail. You need to be smart while designing your company’s marketing budget, and if you’re a start-up or a small business, you’ll need to find effective and low-cost marketing methods that provide a good return on investment (ROI).   In this article, we’ll discuss some powerful low-budget marketing ideas for start-ups or small businesses.   Publish engaging content You can find tons of blog posts and articles on the internet, and outranking such a huge amount of content is not an easy task,

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How to Recruit More Students with Digital Marketing and Save Money

Thirty-two percent of students now take at least one online class, according to the latest report by the Sloan Consortium, a barometer of online learning in the United States. Digital has forever changed the traditional college campus: Now, any place with an internet connection is a potential seat of learning. But it’s not only the way people study that has been transformed by technology; it’s how potential students search for, discover, and choose institutions and courses. The education decision journey is moving online — nine in ten enrolled students have used the Internet to research higher education institutions, according to

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digital marketing in Ghana
Posts
kwabena Okyire Appianing
Understanding Digital Marketing for your Business in Ghana

If you are looking to understand Digital Marketing without taking a 10-months tedious course that consumes your time, and leaves you with nothing to help build your business online or kickstart your digital marketing career, this article is for you. Why should you bother to read on? You ask. Well, after years of monitoring the conversation on digital marketing, I have realised how difficult it is to comprehend the topic. If you type the phrase digital marketing on your search engine, you will realise that a lot of answers use all the jargon, leaving you with little to learn. And

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Guide to Become a Digital Marketing Consultant in Ghana

The internet has become a great place for millions of people to share ideas, learn, be entertained and connect with each other. For businesses, this presents a great opportunity to showcase their products and services to an ever-growing number of potential customers through digital marketing.   Digital Marketing, therefore, acts as a great link between businesses and consumers on the internet.   By definition, it is a form of marketing that allows businesses to reach their customers online by leveraging such channels as social media, search engines and emails.   For businesses to market effectively on the internet, they will

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The Growing Concern of a Student CRM

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and admissions staff, who are under pressure to follow up in a timely and effective manner to engage with every new prospect, and ensure that all the hard work your school has put into generating new leads pays off. Customer Relationship Management (CRM) technology offers a readymade solution to this problem, allowing schools to keep track of leads more easily, automate some of their follow-up processes, and measure the effectiveness of

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social media companies in Ghana
Insights
kwabena Okyire Appianing
Getting Leads and Sales with Digital Marketing in Ghana

The goal of every business is to get more leads and sales and increase their bottom-line revenue. Let’s share some effective ways to acquire leads and sales with digital marketing in Ghana. The internet has many opportunities if you know what you are doing. The good news is that you don’t have to know everything. We can help you to create and execute a profitable strategy. Any of the methods and channels below can be used to generate sales and leads from your business leveraging digital marketing strategies to get traffic with the goal to convert your visitors to leads

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seo companies in Ghana
SEO
kwabena Okyire Appianing
Introduction To Search Engine Optimization (SEO) for Beginners

Search Engine Optimization (SEO) is one of the easiest forms of digital marketing to execute. However, a lot of information that is available is either too technical or hard to comprehend. As a result, SEO is often portrayed as the hardest form of digital marketing hence why most people often shy away from it. But this should not be the case. While most guides fail to give you a simplified approach to SEO, this post will teach you how search engines determine which content ranks higher and what to leave out. I will also take you through the simple steps

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Insights
kwabena Okyire Appianing
5 Websites for Checking Google Keyword Rankings

One of the essential elements of SEO is picking the right keyword, making them rank & track the keyword position in search. It is absolutely necessary for a blogger or SEO professional to check their Google keyword ranking for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all. It takes only 10-15 minutes to use a keyword research tool to find which keywords to use and to rank for. Make sure you take advantage of these tools to accomplish this very important step! **Proper keyword selection is one

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If you’re worried about the data you’re giving FaceApp, there’s a lot more you should think about

Last night, I learned that I am going to be a disgusting, decrepit old man. My beard will be gray, my cheeks will puff out, and my nose will get redder and more bulbous. At least, according to FaceApp. Like many others online, including Gordon Ramsay, I recently downloaded and used FaceApp, which uses artificial intelligence to alter the appearance of someone in a photograph. It can make you look older or younger (if you don’t have a beard like me), or change your hairstyle or add makeup. The author, Amid the sudden popularity of FaceApp, some online are raising

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Time-Saving Social Media Automation Tools

I remember when there was one social media channel. One. Companies were still buying billboards and full-page newspaper ads. Yes, that’s me in the corner relaxing in my sarcophagus, passing time with my abacus, and sending emails from my Hotmail account. But I digress. Then the last decade happened and then the deluge. Then the big cultural shift. And then every kid on the block had a Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, and insert 50 other social media channels. Here’s the thing. Social media is work. You have to create content, post it, monitor it, optimize it, and then

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